Step 1: Soak!
I used my kitchen sink for this, however, it's probably a better idea to use some sort of large container. If you do use your sink make sure to rinse it out with soap and water immediately afterwards. Simply follow the directions on the back of your dye box - I love how the color possibilities are endless! The longer you soak the deeper the color. I found that this burlap immediately latched on to the color and I didn't need to soak for more than 5 minutes.
Step 2. Cut
I made the mistake of putting my entire 2 yards of fabric in the sink...hello! So, if you're buying more fabric than you need for this specific project I would recommend that you cut your fabric first to ensure an even color.
Step 3. Fray
This step is slightly tedious. Make sure that you take your time to keep your fabric from looking too distressed. If you try this, you'll know what I mean. I measured out 10 inches for my fray.
Step 4. Iron
I definitely recommend this step to keep your ends looking crisp and even.
Step 5. "Stitch"
There are two ways that you can finish off your runner. The first is to use Liquid Stitch, which just so happens to be a little messy (and really, its not a complete DIY with out a little mess). If you choose to go this route make sure to put something 'disposable' under your project - I used a brown paper bag. -OR- you can get fancy and make the stitch with your sewing machine. I chose against this option because I didn't want to be able to see the seam. It is a total preference.